Week 3 : Online K-pop

 For many artists in Korea's booming music industry,

social media like YouTube and Twitter have become

crucial tools to reach audiences in formerly hard-to-access markets.

 Korean artists are bypassing traditional outlets like radio and television,

"Social-media-savvy K-pop stars are now tweeting, YouTubing and

Facebooking their way up music charts across and beyond Asia."

says Bernie Cho, president of DFSB Kollective, a Seoul-based agency.

 People in the Korean music industry are watching and learning.

YG Entertainment plans to release the first album of girl group 2NE1 offshore and online.

Since then, 2NE1's international exposure — particularly in the U.S. — has been growing.

 Black Eyed Peas producer will.i.am saw one of their videos and immediately

wanted to work with them, says Choi Sung-jun, chief operations officer at YG Entertainment.

They have been collaborating for the past couple of months in Los Angeles and London.

 Of course, once your face becomes known overseas, you still have to control your image.

On a recent day this month, Taeyang was working nonstop at the YG studio in Seoul to

get ready for his upcoming concert that might be streamed live on YouTube.

 He frowned at an image of himself in which his well-groomed goatee had been

Photoshopped out. "Call the printer and tell them to change the picture," he told the designer.  

He gestured to the photo of his digitally clean-shaven face. "I want to look a bit tough," he said.

In my opinion, I think it is a good way to make effects of K-pop by using Online.
I am happy that many I-dol stars can make a video in online, and be popular in order viewing the video.
I hope Korean stars can be successful by online, and K-pop will develop! Fighting!!

( This clip is describing the idol group 2ne1's music video,

which means that k-pop spreads by Internet such as You tube.)

Yoon, Lina. " Korean Pop, with Online Help, Goes Global.(Online) August 26, 2010. http://www.time.com/time/world/article/0,8599,2013227,00.html (visitied : 2011 December, 16)